PENGUKURAN KUALITAS WEBSITE PADA LAYANAN DRIVE TROUGH DENGAN METODE WEBQUAL

Abstract

In the development of increasingly sophisticated technology is used the internet as
a fulfillment customer need about product or service that is produced by a company or organization. Known in terms of service quality websites in which
artifacts are several dimensions that can be used as a benchmark to measure the
quality contained in a website. In this study measured user satisfaction using
variables or dimensions contained in the WebQual that are information quality,
usability, and quality of service interaction. Respondents in this study is user or
operator of drive through service provider. Multiple linear regression analysis was
used to test the effect of independent variables on dependent variables. The results
of this study concluded that only the quality of information that have an impact on
user satisfaction. In other words, the drive through service provider should be able
to improve the usability and quality of service interaction to be able to give
satisfaction to the user or operator.
Keywords: webqual, information quality, usability, service interaction