Setyawati, Sri Murni, Universitas Jenderal Soedirman, Indonesia
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Vol 8, No 1 (2018): Prosiding Seminar Nasional & Call For Paper (SCA 8) - Articles
SIKAP KONSUMEN SEBAGAI MEDIASI PENGARUH KREDIBILITAS SELEBRITI DAN E-WOM TERHADAP NIAT BELI (Studi Empiris pada Konsumen Bandung Makuta)
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Vol 2 (2021): Proceeding of International Conference Sustainable Competitive Advantage 11th - Articles
Impact of Social Media Influencers on Purchase Intention Among Generations Y and Z With Consumer Attitude as Mediation Variable
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Vol 2 (2021): Proceeding of International Conference Sustainable Competitive Advantage 11th - Articles
The Effect of Trust, Perceived Benefit Perception and Religiosity in the Continuity Intention of OVO - Digital Wallet Services
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Vol 3 (2022): Proceeding of International Conference Sustainable Competitive Advantage 12th - Articles
The Role of Self Congruity on The Effect to Brand Equity on Brand Preference (Study of IT Telkom Purwokerto)
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Vol 3 (2022): Proceeding of International Conference Sustainable Competitive Advantage 12th - Articles
The Influence of Visual Packaging Design on Brand Preference with Mediating Variables Perceived Quality and Perceived Value (Study on Unsoed Students Consumers SilverQueen)
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Vol 3 (2022): Proceeding of International Conference Sustainable Competitive Advantage 12th - Articles
Electronic Word Of Mouth (E-WOM) Of Hospital Marketing
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Vol 3 (2022): Proceeding of International Conference Sustainable Competitive Advantage 12th - Articles
Factors Influencing Online Repurchase Intention of Herbal Products
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ISSN: 3026-5479