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PENGARUH INOVASI DISRUPTIF TERHADAP KINERJA BISNIS YANG DIMEDIASI OLEH KEUNGGULAN BERSAING DAN DIMODERASI OLEH KAPABILITAS JEJARING USAHA (studi empiris pada Usaha Kecil dan Menengah di Purwokerto)

Setyawati Setyawati, Sri Murni, Monica Rosiana

Abstract


This study was aimed to explain the influence of disruptive innovation and business
performance toward competitive advantage as mediation and networking as
moderation. To test the empirical models, Structural Equation Modelling (SEM)
was used. Among the software used to assist the analysis in this study were AMOS
21.0, SPSS 16.0 and Microsoft Excel 2007. Sample size of this research was 120
owners and/or managers of Small and Medium Enterprises (SMEs) in the
Purwokerto areas. The result showed that disruptive innovation has positive effect
on business performance and competitive advantage, competitive advantage has
positive effect on business performance, competitive advantage as mediation
variable of disruptive innovation to business performance, and networking as
moderation variable of disruptive innovation to business performance.

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